Navigating the Website Builder Landscape:
Your Ultimate Guide
A business’s website is often the face of its brand, and it’s crucial to the company’s success. It should be search-optimized, contain web forms for lead capture and display its phone number and email address prominently. It should also be aligned with the brand’s aesthetic and personality and tell a story that engages potential customers.
With all of this to consider, it’s not surprising that the website creation and redesign process can be challenging. Even a skilled designer can easily get lost in the details and wind up with a site that doesn’t meet expectations or deliver on its goals. Fortunately, there are ways to ensure a smoother path to launch and avoid costly mistakes.
Navigating the Website Builder Landscape: Your Ultimate Guide
Choosing the right platform is an important first step. Modern website builders offer a variety of options, and each offers its own benefits and drawbacks. The best choice for a business depends on how much control it wants in-house and how complex a website is going to be. Whether a business plans to use its own web design staff or an agency, the right platform will save it time and money while providing a professional-looking site that matches its brand.
Once a business has selected the right platform, it can move on to the development phase and begin planning the content. For example, it’s important to start with a clean canvas and decide how a site will be organized and what pages will be included. A clear page structure will enhance the user experience and make it easier to add content and maintain a consistent look and feel.
It’s also important to consider search engine optimization (SEO) when designing a new site or redesigning an existing one. Tools such as SEMrush and Ahrefs can help businesses select the most relevant keywords, optimize content for those keywords and ensure that website pages are structured in a way that will rank well in search engine results.
While it’s easy to get caught up in the beauty of a website, it’s important to remember that the user experience is at the core of its value. Navigation is considered “the tip of the iceberg” of an information architecture, and it’s what users see when they visit a website, according to UXmatters. What lies below the water’s surface is all the research, strategy, management and organization that went into developing a website’s IA.
When selecting a website builder, businesses should prioritize platform speed, hosting infrastructure and reliability. A fast-loading website is a must for SEO and user experience, and a reliable host will help prevent downtime and site outages. It’s also essential for a website to be secured with HTTPS. This certification allows website visitors to see that the site is secure, which builds trust and boosts search engine rankings.
Finally, a website should include social media links to improve its reach and help potential customers find it. A good web design agency will incorporate these components into the overall site design and development process.
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Pauline is a successful marketer in the affiliate space with a passion to find the hidden gems in online world and sharing them with others. This hunt did not come easy, but her upbringing gave her the drive to take it on full steam ahead.
Pauline spent endless amounts of money on bogus products and programs that promised the world but didn’t deliver. These failures taught her how to find that diamond in the rough. Which products would stand up to their claims and as a result continue to pay residual income for all the satisfied customers that she drove to their sites.
With her success she was able to create Aloha Girl Marketing to help give insight on what products met her standards and would be a perfect fit for businesses both new and old alike.
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